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Welcome to MSP Insights’ second episode of achieving amazing sales results through partner collaboration within an ecosystem. This webinar series will help you to understand why partner to partner (P2P) relationships are important for the success of your business. P2P is becoming more and more important because more companies are adopting the partner ecosystem model.

On June 28, hosts Norma Watenpaugh (Phoenix Consulting Group), Gary Lam (Kokua Consulting Group), Dede Haas (DLH Services), and guest Nancy Ridge (Ridge Innovative) discussed how insanely great solutions are the result of innovating around the customer experience for compelling business outcomes. In subsequent webinars, we will drill down on specific topics such as winning the deal.

If you want more information on partner ecosystems or would like to join our live webinars, please visit Partner to Partner Collaboration.

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In this Partner to Partner Collaboration recipe, designing the solution is step one of five in delivering amazing sales results.

Join us in a lively roundtable discussion on how insanely great solutions are the result of innovating around the customer experience and solving for compelling business outcomes. Our special guest panelist is Nancy Ridge, President of Ridge Innovative. Nancy Ridge is a trusted advisor to her clients. She brings a laser focus on enabling business outcomes through technology. In addition, Ridge offers programs for developing channel ecosystems through automated enablement, leadership coaching, team selling, and one on one professional coaching. Nancy has built ecosystems and led them. Ridge led sales for a high-touch wholesale carrier where she was responsible for creating and managing the indirect sales channel. The company won #41 on the “Inc. 500” list of fastest-growing companies with over 2,000% growth. She is the co-founder and past president of the Alliance of Channel Women, a Silver Stevie recipient for Executive of the Year, a certified WBENC, sits on the Boards of 3 non-profits and is an enthusiastic mentor for women and girls in both the workplace and her community.

“Step one to faster sales, bigger deals, and higher close rates Steve Jobs was quoted: ‘Start with the customer experience and work backward to the technology’. We think that this is the genius behind “insanely great” products and is the secret sauce in Partner to Partner Collaboration.”

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It typically refers to organizations working together to address problems and achieve goals that seem to be out of reach when working alone. By combining the effort and expertise of different organizations, all partners in the network are better able to innovate and grow, and increase their competitiveness on many levels.

Tune in to the replay of WBEC-West‘s fantastic workshop to hear from fellow WBE`s how collaboration has excelled their business!

Plus hear about the collaboration vision of the Power Women Alliance (PWA)!

“Receive insight and helpful developmental tools so you too can successfully collaborate with a fellow WBE!”

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Nancy Ridge is honored to be able to share her Thought Leadership with the Association of Strategic Professionals (ASAP) member community.

Contributing to the article Treating Your Partners Like Customers, she shares on partners coming to us with a deeper understanding of where they fit in to the ecosystem, in the most recent Q1 2022 Issue of Strategic Alliance Quarterly, the leading publication for alliance, partnering, and collaboration professionals.

ACCESS THE ARTICLE

“PX = CX = Revenue.”

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VIEW ON CHANNEL FEATURE

“Ridge Innovative founder and president Nancy Ridge explains why “in order to keep growing, we need to give back.”

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However, being successful is all about staying on top of ourselves and our organizations, which means regular evaluations.

• How am I doing? What do I need to change?
• How am I staying productive in this work from anywhere environment?
• Are my employees staying motivated and happy to deliver a great partner experience & customer experience, and ultimately revenue for the business?
• How is digital transformation continuing to occur in our businesses?
• Am I taking advantage of the private equity funds to grow my own business?

Today is the day we should be taking action. We have to allow disruption to have a positive impact.

TUNE IN

“What will you do to lead your company into the possibilities that your vision has laid out for you?”

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Aspiring business professional strives to help other women navigate historically male-focused finance careers

“We’re excited that our first ASPIRER scholarship award in 2022 goes to Nandini Goyal—a bright young woman with a passion to be an impactful force in business finance,” said Cheryl O’Donoghue, CEO at Aspire2STEAM.org. “Like technology pioneer Nancy Ridge, the woman who sponsored her scholarship, Nandini endeavors to make her mark in a male-centered field by ultimately remaining true to herself and, in particular, her values.”

Currently, Nandini is a student at Northeastern University in Boston, Massachusetts pursing a Bachelor’s of Science in Economics and Business Administration with a concentration in Finance. “Economics is a topic that has always interested me and I love learning about how economic policies or shifts in our economy impacted the stock market and corporations worldwide,” said Nandini.

FULL PRESS RELEASE

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“Being a woman and having the knowledge to take care of yourself financially is a value that’s
been important to me throughout my life and I believe being financially astute plays a crucial
role in getting ahead in any career, especially technology- and finance-related fields which have
long been known for favoring men over women.”

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Collaborative survey with Norma Watenpaugh:

So much of the discussion around digital transformation is about the customer experience. At a Tech Partner Forum a few years back, Tiffani Bova from Salesforce cited an example of how as a consumer, you might order a Starbucks, from your Tesla, through Alexa. When you drive up to pick up your coffee, it has already been made and paid for. All seamless, all automagic. What does that example say about how partnering is changing in creating these digitally enabled experiences? Obviously, it takes a fair amount of technology integration behind the scenes between the partner brands, but also an understanding of the customer experience in ordering a cup of Joe. The example also highlights the importance of building the partner ecosystem around the customer experience. A bad experience will reflect poorly on everyone.

So with that in mind, how does the partner experience translate to a compelling customer experience? A friend and force in Alliances, Norma Watenpaugh of Phoenix Consulting Group and I are teamed up to explore how partner experience impacts customer experience. We looked for the research and came up empty. It was intuitively obvious to everyone we spoke to (about twenty or so partner executives) that there had to be connection. We spoke to one company that uniquely manages their partner organization out of the Customer Success business unit. This was reflective of the high priority they place on the customer experience. This group was diligent and disciplined in measuring customer experience and had come to realize that their partners were a significant part of the experience and while they had great Net Promoter Scores…they could not distinguish how much of that was them and how much of that was attributable to partners. Nor did they know how managing the partner experience led to a better customer experience, but they were sure it did.

And so where wise men fear to tread, Norma and I are forging ahead. We are seeking to uncover what makes a great partner experience and how does that experience translate to a great customer experience.

We invite you to join in the discovery by participating in a short 5-min survey…honest…we timed it. Just click on this link:

Partner Experience Survey

Your feedback will be kept confidential and will only be used in aggregate. If you would like to receive the results of this survey, please list your email in the last text box in the survey OR send me a quick direct message.

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How does the partner experience translate to a compelling customer experience?

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